Tim Ash provides us with the ultimate guide to testing and tuning landing pages for higher cnversion rates. And, conversion rates are the key to successful marketing on the internet. Conversion rates is a fancy way of saying that the customer or visitor has taken action on your web site - from signing up for your email list to purchasing items or services from your website.

Covering three major parts in the book, Ash brings a clearer understanding of what is and how to use a landing page for improved results with your websites. He covers all the basics and fundamentals in the first part of the book. This information alone is worth the price of the book. Then he covers the how and why of tuning and fine tuning your website and particularily the landing pages to improve the visitors experience and increase the likelihood of a successful execution or performance. The third part is about putting it all together in a package to improve your website results. What to do and what to watch out for. Part Three is about the total execution of getting the performance goals done on a consistent basic.

This is a good book for all web designers, internet martketing types and marketing executives who need a better understanding of how to drive results from a website. There is critical, must know information contained in this book.

Another classic from the authors - Al Ries and Jack Trout - on Marketing. This time they discuss the importance of brands and how you must create and nurture your brands. Establishing brands is a shortcut to decision making on the part of customers - business and personal.

They point out that each product or service category only has room for a tiny number of established leaders. These leaders then capture a disproportionate percentage of their respective market categories. They also point out a fact of branding - when a brand is firmly establlshed in the mind of a person or decision maker as THE Market Leader, it becomes almost impossible to dislodge. Therefore, focusing on your brands is one of the most important jobs of the leaders of organizations. How weel are you managing your brands? 

This is a must read for executives, leaders as well as Sales and Marketing personnel.

This is required reading for any service based company executives and marketing personnel. Beckwith describes the fundamental difference between selling services and tangible products. He points out that people buying services are looking for specialized knowledge and expertise that they do not possess at that moment in time.

When I read this book, I took over five pages of notes. Everything he puts into this book has merit and explains what must be done to market services today. 

Remember, services are somewhat of an unknown to the customer and therefore a relationship must be developed due to the negative consequences of a poor decision by the customer. It is the service providers' responsibility to show competency, experience, and expertise in several ways to gain the attention and trust of the customer. Great book!

Hardcover or ebook - get this book if you want to learn about internet marketing from a guy that has been successful at it for over a decade. When Tom titled this book I did not think that this much information could be contained in one book! Well, he surprised me and I have used it as my "ultimate guide" for the past three years building my internet marketing system.

This book is designed for the everyday person who wants to understand what all the fuss is about regarding the internet and how to properly use it in your business. This is not a techie book (unless the techie needs to understand the bigger picture other than code) as it was designed for the non techie guy to learn what the web is all about from a businessman's point of view.

Tom covers every area of using the internet - from planning your site, strategies and business models, using email campaigns, autoresponders, video on the websites and bringing all together with search engine finding your site and leading to increased visits by the population or targeted markets.

This is a must read for the non-techie who needs to have a better understandng of the internet and how to grow your business techiques and tips.